A week has passed since I returned from Milan and I am still overwhelmed with all of the impressions from Salone del Mobile. This has been an unforgettable week and from now on I will be planning my travels around this special week in Italy! Hopefully I won’t miss a single Salone for the rest of my life!
Never ever have I experienced a week so full of mind-blowing inventions and alluring designs! Driven by the impulse that kept me looking for new trends, I was so excited to spend a week in Milan. I have been a dedicated follower of everything connected with the Salone and for years I have been observing every single story that my friends uploaded during this most important design week! Little did I know – it was much better than I expected it to be!
I am still paving my way through hundreds of pictures that I would love to share with you, but let me start with one of the first events that I attended at the Salone – The DDN Blog Safari – organized by one of the most influential design magazines in Italy!
During the tour, a group of international bloggers was given the chance to take a peek behind the scenes of a few major italian interior brands and also speak to their designers. I am very honored that I was given the opportunity to be part of this tour! Being an artist myself I am always very interested in the creative process every designer experiences.
The visit to the different designers allowed me to keep my eyes open for a look that transcends all styles, and let’s begin with one of the most exuberant styles: Gianfranco Ferré and Roberto Cavalli. Both do evoke a luxurious and an elegant atmosphere, each one of them in a slightly different way. You know, I am a big fan of classic details in interiors and these snapshots prove that it is been a fest for me to swoon over their elegant details like antique plastering, soft velvet drapery or lavish prints of plants!
It was very interesting to be able to listen about the design process of Gallotti & Radice and to get to know that they cooperate with some of the very best young designers like Studio Pepe. It’s like I told you, I am not only still going through the hundreds of images from Milano, but I am also ‘going through’ my memories and talking to some of my friends from Milano made me realize, that I was not the only one who discovered the big presence of gorgeously colored mirrors.
Artemide left me speechless! Maybe it was my personal background, because we are working on our home and still are in need of gorgeous lighting, but Artemide’s lamps were pieces of art with slight interpretations of details from the age of Art Nouveau. For me, a never ending love affair! ❤
One of the very raw and minimalistic approaches was JCP – by using materials like metal wires, leatherstraps, stones in a very unique way, I truly loved their quote on their way of seeing design: “JCP is an imaginative universe that transforms our normality by encouraging us to reflect on our own way of life, here on Earth.”
Also, love at first sight was the stand of Artflex. Lots of velvet with moody hues mixed with fresh splashes of yellow.. The striking lamps left a great impression – simply because they look like art installations on the wall! ❤
Kartell does not need to be introduced to interior design fans, but still, let me tell you, the product display alone left us speechless! Design fairs tend to be challenging when it comes to photography, and some photos do not do justice to the installations and objects. Still, I am trying to translate all the beauty of Kartell at Salone in only a few images – challenging to make images as vivid as reality but just take a look at this colorful looks:
And here goes an incredible fun fact – when you see Mr. Berlusconi himself hanging at the very same stand, as you do, you simply KNOW you are experiencing one go THE MOST important designers of the fair! Thank you, Poliform and Natuzzi!
Talking about the creative process of the designers, it was truly interesting to experience the history behind the creative sketches of Claudio Bellini for MDF !
If you need gorgeous shelving ideas, you can find them here at Annibale Colombo – here is a wonderful example for all kinds of interiors:
Usually, interior fairs do take a lot of energy but this time I came back as energized, as I have never been before! Ok, and the LA DOLCE VITA didn’t hurt either;-)
Thank you for this gorgeous opportunity DDN – and for all of you, if you like to see the video of the tour, you can take a sneak peek here...